I designed the ActiveBreeze high-end marketing campaign, blending luxury print, personalized digital experiences, and strategic ad timing for maximum impact. It launched with a large gatefold brochure inside a 9x12 metallic envelope, featuring soft-touch coating and white chrome foiling for a premium feel. To personalize the experience, I incorporated variable data to direct each customer to their nearest flagship store, along with a custom pURL (personalized URL) microsite. Using Mail 2.0 tracking, we synchronized each individual direct mail delivery with targeted social and web ads. Additionally, I animated video assets that live on the main Tempur-Pedic website and each pURL.