I designed a post-purchase tracking system for multiple brand sites, including Sealy, Tempur-Pedic, Tempur-Pedic Outlet, Cocoon, and Stearns & Foster. This system keeps e-commerce customers informed at every stage of their order—from manufacturing to delivery—enhancing their experience while reducing uncertainty.
Customers often felt left in the dark about their order status, leading to high call and chat volumes. The goal was to create a seamless tracking experience that provided real-time updates while integrating smoothly across multiple brand platforms. By leveraging existing frameworks and ensuring a consistent design language, we minimized development effort and maintained brand cohesion.
The new tracking system offers clear, automated updates throughout the fulfillment process, reducing customer uncertainty and improving satisfaction. By proactively providing information, it significantly lowered support inquiries, freeing up resources and reducing operational costs. The result is a streamlined, efficient solution that enhances the post-purchase experience across all brand sites.
Creating a seamless user experience across multiple brands requires a balance of consistency and individuality. I’ve designed unified UI systems that maintain a cohesive structure, ensuring usability and familiarity while allowing each brand’s identity to shine. By developing scalable design systems, shared components, and adaptable UI patterns, I’ve helped brands stay visually distinct while delivering a streamlined, user-friendly experience across platforms.
